Partnership OBM Dynamics and Van Haren Publishing

Partnership OBM Dynamics and Van Haren Publishing

Van Haren Publishing B.V. and OBM Dynamics B.V. are pleased to announce their partnership in offering Organizational Behavior Management (OBM) books and courseware.

These materials will be part of the OBM series of trainings that OBM Dynamics develops and markets, starting with the OBM Foundation Level Training. Van Haren Publishing will publish, translate, market, sell and distribute the necessary materials worldwide.

OBM helps leaders and influencers design practical strategies that can be used to change behavior. It instigates methods to improve human performance leading to an improvement in business goals.

The three-day Foundation training is a hands-on course, based on a variety of scientific resources that is actively supported by ADRIBA (the Aubrey Daniels Research Institute for Behavior Analysis, part of the VU University in Amsterdam). Examination and Certification of OBM training participants is processed by APMG International, another partner of both Van Haren Publishing and OBM Dynamics.

As Richard Pharro, CEO of APMG International puts it: “Behavior is critical to the success of organizations and initiatives. Whilst processes and procedures are adapted and enhanced to bring about increased success, human elements such as behaviors are often overlooked or do not get the attention they warrant. APMG is pleased to be OBM Dynamics’ training and certification partner for Organizational Behavior Management (OBM) and welcomes the appointment of Van Haren as their publishing partner. The availability of quality training materials and supporting resources will help organizations develop their OBM practices to unlock significant benefits.”

Organizational Behavior Management is a science to optimize performance 

Repeated research has shown that a staggering 70% of organizational change programs fail to meet all their objectives. In no less than 60% of those cases, ‘Behavior’ is determined as the root cause.

By understanding how to influence behavior leaders can start to better understand and manage people at work, in forming a culture that contributes to meeting strategic goals such as improved customer satisfaction. 

Organizational Behavior Management (OBM) is a scientifically proven method for optimizing organizational performance, combining a ‘seven-step’ protocol with hard data and a focus on encouraging and reinforcing positive behavioral changes. The ‘seven-steps’ include how to determine pinpoints, develop a measurement system and designing and implementing a solution. 

Used successfully worldwide for over 40 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases, by focusing on behaviors instead of just results. 

“OBM is all about improving organizational performance, through the power of positive reinforcement. Nobody can say that we don’t need that. I strongly believe that the OBM products we will offer together will have a great impact on the way people conduct business worldwide.” says Ivo Van Haren, CEO, Van Haren Publishing.

Joost Kerkhofs & Robert den Broeder (Founders & Directors, OBM Dynamics B.V.) say, “People love change! As long as they benefit from it themselves! The training and certification draws from a wealth of scientific studies, bringing to life how behavior can impact organizational change.

We have trained hundreds of leaders and influencers in the Netherlands. Since 2010 we have collected an impressive number of cases on how OBM has successfully helped public and private organisations to achieve their goals. These cases have shown that behavior is the key to successfully apply best practices, frameworks and management philosophies such as Agile, DevOps, Scrum and Lean.”

About OBM Dynamics B.V.

OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. It also trains and certifies OBM Instructors in association with APMG International.

Contact: Joost Kerkhofs, Co-Founder & Director
T: +31 (0)85-1308563  |  E:

About Van Haren Publishing B.V.

Van Haren Publishing was founded in 2001 and has become the world’s leading publisher in best practice, frameworks, methods and standards within IT & IT Management, Project Management, Enterprise Architecture and Business Management. VAN HAREN PUBLISHING is based in The Netherlands and is the official publisher for some of the world’s leading organizations in these areas and their frameworks and standards including The Open Group, IPMA, ASL BiSL Foundation, IAOP®, IVI, IFDC and IACCM. For further information, see 

VAN HAREN PUBLISHING is an independent, worldwide recognized publisher, well known for its extensive global professional network (authors, reviewers and accreditation bodies of standards), flexibility and years of experience. High quality content is made available in hard copy and digital formats, designed to suit personal preference (iPad, Kindle and online), available through over 50 distribution partners (Amazon, Google Play, Barnes & Noble, Managementboek and, etc.) and over 700 outlets worldwide. VAN HAREN PUBLISHING produces additional products that apply to market demands, e.g. courseware, free white papers, etc.

In the current environment, with constant changes and almost infinite ways of accessing information and communicating, it is essential to make communication as clear as possible and ensure the quality of information. 

Contact: Van Haren Publishing

Tel: +31 (0) 73 73 702 24

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